{"id":41,"date":"2024-08-25T06:50:04","date_gmt":"2024-08-25T06:50:04","guid":{"rendered":"https:\/\/alpha-parts.kr\/?page_id=41"},"modified":"2026-01-12T09:33:48","modified_gmt":"2026-01-12T09:33:48","slug":"about-us","status":"publish","type":"page","link":"https:\/\/alpha-parts.kr\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n

Who We Are<\/strong><\/p>\n\n\n\n

Our journey began in 2007<\/strong> in Ramallah, Palestine<\/strong>, with the establishment of Korean and Japanese Center for Maintenance and Spare Parts<\/strong>. This marked the foundation of our hands-on experience in automotive maintenance and spare parts supply, built on technical expertise, reliability, and customer trust.<\/p>\n\n\n\n


In 2017<\/strong>, as part of our strategic expansion, PAL AL SAMMOUR MOTORS<\/strong> was established to specialize in the import of genuine automotive spare parts from South Korea<\/strong>, strengthening direct sourcing capabilities and long-term supplier relationships.<\/p>\n\n\n\n


In 2023<\/strong>, ALPHA AUTO PARTS<\/strong> was established in the United Arab Emirates (Shareqah)<\/strong>, in collaboration with ONE MILLION SPARE PARTS<\/strong> in South Korea<\/strong>, positioning ALFA as a regional and global provider of after-sales automotive solutions.<\/p>\n\n\n\n


Today, ALFA Group<\/strong> represents the evolution of more than 15 years of industry experience<\/strong>, combining Korean sourcing excellence<\/strong>, a Dubai-based business hub<\/strong>, and a strong focus on after-sales automotive parts<\/strong>, including lithium-ion EV battery modules and cells<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Our Global Presence<\/strong>

<\/strong>South Korea \u2013 Headquarters<\/p>\n\n\n\n

    \n
  • Supplier network and sourcing<\/li>\n\n\n\n
  • Quality control and inspection<\/li>\n\n\n\n
  • OEM and Tier-1 alignment<\/li>\n<\/ul>\n\n\n\n

    Dubai, UAE \u2013 Branch & Business Hub<\/p>\n\n\n\n

      \n
    • Sales operations<\/li>\n\n\n\n
    • Customer support<\/li>\n\n\n\n
    • Logistics and re-export<\/li>\n\n\n\n
    • Regional distribution<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Who We Are Our journey began in 2007 in Ramallah, Palestine, with the establishment of Korean and Japanese Center for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/alpha-parts.kr\/index.php\/author\/se7en\/"},"uagb_comment_info":0,"uagb_excerpt":"Who We Are Our journey began in 2007 in Ramallah, Palestine, with the establishment of Korean and Japanese Center for […]","_links":{"self":[{"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":34,"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/pages\/41\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/alpha-parts.kr\/index.php\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}