Who We Are

Our journey began in 2007 in Ramallah, Palestine, with the establishment of Korean and Japanese Center for Maintenance and Spare Parts. This marked the foundation of our hands-on experience in automotive maintenance and spare parts supply, built on technical expertise, reliability, and customer trust.

In 2017, as part of our strategic expansion, PAL AL SAMMOUR MOTORS was established to specialize in the import of genuine automotive spare parts from South Korea, strengthening direct sourcing capabilities and long-term supplier relationships.

In 2023, ALPHA AUTO PARTS was established in the United Arab Emirates (Shareqah), in collaboration with ONE MILLION SPARE PARTS in South Korea, positioning ALFA as a regional and global provider of after-sales automotive solutions.

Today, ALFA Group represents the evolution of more than 15 years of industry experience, combining Korean sourcing excellence, a Dubai-based business hub, and a strong focus on after-sales automotive parts, including lithium-ion EV battery modules and cells.

Our Global Presence

South Korea – Headquarters

• Supplier network and sourcing
• Quality control and inspection
• OEM and Tier-1 alignment

Dubai, UAE – Branch & Business Hub

• Sales operations
• Customer support
• Logistics and re-export
• Regional distribution